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Personalization: How to create cross-channel customer journeys that drive revenue

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Keep customers engaged at every step of the ecommerce journey

Customer experiences are complex. Between product discovery and purchase, customers can encounter numerous touchpoints and decisions across web, SMS, email, and other channels.

This eBook from Adobe and Dotdigital explores how businesses can use personalization to grow customer loyalty, engagement, and revenue with each of those touches. Readers will learn how unified data, AI-driven insights, and dynamic content create seamless, cross-channel customer experiences.

Key takeaways:

  • Understand the personalization opportunity: Discover how the intricacies of cross-channel customer journeys create opportunities for growth.
  • Get inspired by tools that scale: Learn how Adobe Commerce and Dotdigital streamline personalization with AI-powered recommendations and centralized content management.
  • See measurable results: Explore case studies and proven strategies that increase sales, improve retention, and boost marketing ROI.

By automating personalized messaging and optimizing touchpoints with Adobe and Dotdigital, businesses can streamline workloads while building and maintaining customer trust.


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