Business Value of Information Assets Has Always Been About Monetization
Only a couple of decades ago, the process of finding obscure or unrealized profits required painstaking analysis of financial data across numerous spreadsheets and individual worksheets. A decade ago the techniques advanced through data mining and big data analytics. Today it is increasingly driven by – and is expected to soon be dominated by – ML and AI technologies.
The process of extracting value from data so that it can be monetized by a company to improve its financial position is not new. But it has evolved, in terms of sophistication, scope and importance to the business. In the past, organizations were much more focused on using internal data – usually financials – to improve operating efficiencies and reduce expenses. And much of the analysis and monetization – in the form of cost-savings – had been confined to internal IT or business operations.
Data monetization is now led by market-driven business priorities and outcomes, expressed as measurable results that affect the bottom line. Even sophisticated enterprise IT organizations can benefit from a trusted partner with proven AI data execution experience at scale. As a global leader in at-scale data management for over two decades, DDN has helped thousands of customers successfully maximize the business value of their data. DDN delivers the industry’s highest performance storage solutions for faster and more reliable AI data-driven insight and action.