To meet personalization and privacy objectives, it’s time to leverage data differently.
The long-awaited third-party cookie deprecation has begun, and companies would be wise to explore new strategies for obtaining consumer data.
Not only are these cookies no longer an evergreen strategy, but consumers want to provide their personal information on their terms.
That’s why companies are increasingly relying on first-party data—that is, information that consumers willingly share and trust businesses like yours to protect.
Prioritizing first-party data allows you to serve up ads that offer a great customer experience while also promoting business growth.