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How to Meet New Google/Yahoo Email Authentication Requirements

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Beginning February 2024, Google, Yahoo, and Apple introduced new email authentication requirements that could block important customer emails or send them to their spam folder. These include:

  • Appointment reminders
  • Travel updates
  • Order confirmation emails
  • Password resets
  • Abandoned cart emails
  • Thank you emails

Make sure your emails are received

Organisations that are not equipped with the proper authentication tools may experience major disruption to customer communications, so time is of the essence.

Join our experts for a 45-minute overview of the new requirements including the latest updates. As the industry leader for email authentication, our experts will also cover the tools, technology and resources available so that you can identify and close any requirement gaps.

Don’t let email delivery failures jeopardize your communication and relationship with your customers.


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