As younger consumers become responsible for business purchases, they will expect every supplier to provide b2b ecommerce purchasing experiences. This trend has been observed in many industries for the past decade, especially in North America and Europe. Now, with b2b ecommerce forecasted to reach $9.7 trillion dollars by 2027, companies in every industry and every market need to follow the trends driving adoption of b2b ecommerce strategies. Read The 2024 B2B Commerce Trends & Data Report to discover the strategies driving change in this fast-moving market.
In this report, you’ll learn:
- Revenue, average order value and order volume growth averages by industry
- Email personalization trends affecting B2B practitioners
- Top channels B2B ecommerce businesses are using to reach customers
- The role of B2B payments including Buy now, Pay later (BNPL), ACH, and credit cards.
- The opportunity for cross border and international expansion
- How tech stacks are modernizing to support B2B and B2B2C scenarios