Consumers make many choices when shopping, and perhaps no decision is more important than whether to complete a purchase. Cart abandonment poses a significant challenge for online marketplaces, retailers’ sites and brands’ sites, especially as budget-conscious shoppers pick up the habit of using carts as wish lists while searching for better deals. Many online businesses resort to sending email remainders or special offers to tempt shoppers to complete the transactions. The answer to boosting conversions could be as simple as offering the right payment options.
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